Zeina, the visionary founder of Rosa Apparel, is a woman of unwavering determination and boundless creativity. Her journey into the world of fashion began as a quest to find the perfect prom dress for her beloved daughter, Alice. After weeks of fruitless searching and countless disappointments, Zeina realized that there was a gap in the market – a lack of specialized boutiques catering to the unique needs of mothers and daughters in search of exquisite dresses for their most memorable occasions.
With a background rooted in Middle Eastern heritage and a wealth of experience gained from living and working on four different continents, Zeina's perspective on fashion is as diverse as the cultures she has encountered. Drawing inspiration from her travels and her deep appreciation for tradition and craftsmanship, Zeina embarked on a mission to create a sanctuary for mothers and daughters seeking to dress their dreams.
Rosa Apparel, born out of Zeina's passion and determination, is more than just a store; it's a reflection of her commitment to helping others celebrate life's most precious moments in style. With a curated selection of dresses sourced from the fashion capitals of Europe and Asia, Zeina ensures that every piece in the collection embodies elegance, sophistication, and timeless beauty.
Alice, the radiant daughter and co-founder of Rosa Apparel, is the embodiment of youthful exuberance and creativity. Growing up in a household filled with love, laughter, and a shared passion for fashion, Alice's journey into the world of design was inevitable. It was her quest for the perfect prom dress that ignited the spark that would ultimately lead to the creation of Rosa Apparel.
With an innate sense of style and an eye for detail honed by years of exploration and discovery, Alice brings a fresh perspective to the world of women's fashion. Her experiences living and working across four continents have imbued her designs with a sense of global sophistication, while her deep-rooted connection to her Middle Eastern heritage infuses each piece with a touch of timeless elegance.
For Alice, Rosa Apparel is more than just a business venture; it's a labor of love and a tribute to the special bond she shares with her mother, Zeina. Together, they stand united in their mission to help mothers and daughters alike dress their dreams, one exquisite gown at a time.
